New Balance x FTF

New Balance, one of the World’s leading sports footwear manufacturers, celebrated their historical connection with Cumbria through a 360-degree campaign in the north-west via a 2 year partnership with Kendal Calling.

Working with New Balance, From the Fields created a competition involving store promotions and flagship, major retailers in the north-west and London, for audiences to win tickets to a premium, money can’t buy experience at Kendal Calling. Key international culture and style journalists from the USA and Japan were also invited on a press trip to the festival. 

The From the Fields team crafted a production, artist booking and bespoke communications plan, which incentivised social media communities to engage with New Balance channels, with the opportunity to attend a unique woodland party with surprise performances from 2ManyDJs and Craig Charles via a branded pre-registration portal. 

Bespoke ‘Kendal Calling x New Balance’ limited edition trainers were also designed in collaboration with the festival, and offered to key artists and press, while onsite decor and branding provided Instagrammable moments.

“The team at From the Fields are extremely helpful, friendly, creative and professional. We were thrilled with the results and thoroughly enjoyed working so closely with them. Their expertise and experience in the festival industry is invaluable and helped us to achieve our goals at the festival.”